I turn AI search into booked appointments.

I'm Ben Marchant. I help multi location healthcare brands, franchises, and local service businesses get found, get chosen, and get booked in the AI era. And I measure success the way you do: cost per booked appointment.

AI first product executive with 20+ years in ecommerce and B2B. At Amazon I owned a $1B account portfolio and led enterprise renewal and expansion negotiations with VP level leaders and above. P&L owner. Operator, not a bystander.

MAXIMUS MINIMUS

BEN

CONSULTING

Ben Marchant is an AI first product executive and entrepreneur with more than 20 years across ecommerce, B2B, and product leadership. At Amazon he owned a $1B account portfolio and personally led enterprise renewal and expansion negotiations. He has launched and scaled tech driven products, owned P&Ls, and co owned and sold a franchise business. Today he is Director of Technical Product at Chewy, where he leads customer experience metrics and returns. That role shapes his approach at Maximus Minimus: CX first. Acquisition works best when it starts from the customer's experience, so we build the experience and the growth engine together. Maximus Minimus is my consultancy: you work with me directly, and my team executes.

WORK WITH BEN

  • A one time, fixed fee audit of how your business shows up across Google, ChatGPT, and the AI answers your customers now hear first. 39 checks, a scored report, and a 90 day roadmap you can run with or without us.

  • A monthly retainer for owners who want a senior growth mind in the room. Positioning, offers, funnels, and the numbers that matter, reviewed together every month.

  • For larger organizations that need executive level product and growth leadership without a full time hire. I embed with your team and own the roadmap and the results.

ANGIE

DESIGN

Angie Marchant leads design at Maximus Minimus. After more than a decade in advertising and user experience design in corporate settings, she built Natural Playbox, an online shop with 600+ five star reviews, and discovered her entrepreneurial side. She designs the digital assets behind our campaigns: websites, landing pages, email, and ad creative that stays consistent across every device.

CREATIVE THAT CONVERTS

  • Design of the digital assets behind your campaigns: websites, landing pages, email templates, advertisements, and social media graphics.

  • Every asset adapted and optimized for all formats and devices, so the experience stays consistent across desktops, tablets, and mobile.

  • Multiple creative variations, analyzed against performance data, and iterated to improve ad effectiveness and performance.

HOW ENGAGEMENTS WORK

Growth Audit: one time. Know exactly where you stand and what to fix first.

Managed Acquisition: monthly. We run your acquisition end to end and report on booked appointments, not clicks.

AI Search Setup: project based. We build your AI search presence properly from the start.

WHAT WE DO

AI Search Advertising. Campaigns built for how people actually search now, across Google, Meta, and the AI surfaces, managed against cost per booked appointment.

Landing Pages That Convert. Pages designed around one job: turning a click into a booked appointment, with clear offers and honest proof.

Growth Consulting. Audits, roadmaps, and hands on guidance when you need the strategy before the spend, all grounded in a CX first approach: fix the experience and the acquisition follows.

WHO WE WORK WITH

Multi location healthcare, franchises, and local service businesses. If your customers book appointments, we speak your language.

"Maximus Minimus has been a significant improvement over the previous large marketing company. Ben is responsive, adapts quickly to trends, and helps guide our marketing strategy in the right direction. In doing so, he lowered our overall cost per click from several dollars to under a dollar allowing our ad budget to stretch further."

-Ellie Mental Health, St. Pete

Be the business the AI recommends.

Your customers are already asking assistants who to book. Let's make sure the answer is you. Book a free acquisition audit, or book a strategy call.